- planning - the most important stage
- Simplicity - don't scare off your audience
- Navigation - keep it intuitive
- Content - be direct
- Design - find the correct image for your company
- Use - keep it simple
- Backend - a database adds usefulness, and expense
- Performance - a balance between speed and features is important
- Help! - users may not be as clever as designers
- Compatibility - do you need all those gadgets?
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